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Strategic Management: Concepts and Cases
4.5
Negocios y EconomíaISBN | 9780131276758
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Product details
Pages: 432 pages
Author: Fred R. David
Publisher: Pearson
ISBN: 9780131276758
Format: tapa blanda
Language: en
Release date: 1/1/2005
ISBN: 9780131276758
Synopsis of Strategic Management: Concepts and Cases
Este libro de Fred R. David, titulado 'Strategic Management: Concepts and Cases', ofrece una perspectiva orientada al profesional, centrándose en el desarrollo de habilidades en las principales áreas de formación, implementación y evaluación de estrategias. Integra temas contemporáneos como la globalización, el medio ambiente y el comercio electrónico. Incluye ejercicios prácticos y casos de estudio, abarcando desde la declaración de misión hasta la evaluación de estrategias, con un enfoque en cuestiones globales. Es ideal para aquellos interesados en los campos de la Gestión Estratégica y la Política Empresarial.
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