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Strategic Management: Concepts and Cases
by Arthur A. Thompson, Alonzo J. Strickland · McGraw Hill · tapa dura · 1104 pages
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Pages: 1104 pagesAuthor: Arthur A. Thompson, Alonzo J. StricklandPublisher: McGraw HillFormat: tapa duraLanguage: enRelease date: 16/12/2000ISBN: ISBN 9780072314991
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Synopsis of Strategic Management: Concepts and Cases
Este libro de texto examina el papel del gerente general y la estrategia, el análisis estratégico y la formulación de estrategias a nivel de la unidad de negocio; la estrategia en empresas diversificadas; la implementación y ejecución de la estrategia; la estrategia y la ética. Thompson/Strickland es el líder del mercado de gestión estratégica por un amplio margen. El libro y sus partes incluyen un excelente material de texto, los mejores casos y un fuerte componente de lecturas actuales. Con esta edición, la parte del texto ahora contiene la mejor cobertura de la visión basada en los recursos de la empresa, manteniendo el compromiso de Thompson/Strickland con la actualidad en el pensamiento, la excelencia en el paquete y la fiabilidad general. Los casos que están marcados con una estrella a continuación se pueden encontrar en Strat-TUTOR.
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About the author
John Thompson
John Anderson Thompson, Jr. was an American professor, poet, literary critic and writer whose literary career spanned sixty years, from 1938 to 1998.
1918–2002152 titles published
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