by Luke Johnson · Penguin Global · tapa blanda · ISBN 9780670919413
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«Start It Up» is Luke Johnson's practical entrepreneurship guide, published by Penguin Global in paperback (241 pages, in English).
Luke Johnson, a British businessman known for his role at PizzaExpress and his Financial Times column, offers a guide to launching your own project. The book covers how to find the right idea, secure funding and leverage professional relationships, aiming to inspire those who want to start a business.
The full title is «Start It Up: Why Running Your Own Business Is Easier Than You Think». The work was originally published in English in 2011; this paperback edition is from 2012.
Aimed at entrepreneurs and those thinking of starting their own business, drawing on the author's British business experience.
Luke Anthony "Jocko" Johnson is an English rock drummer.
