by Taylor Clark · Sceptre · tapa blanda · ISBN 9780340960820
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«Starbucked» is Taylor Clark's essay on the rise of Starbucks and coffee culture, published by Sceptre in paperback (304 pages, in English).
Taylor Clark analyses the rise of Starbucks from a small Seattle coffee shop to an international giant. The book examines the commercial and psychological strategies the company uses to build customer loyalty, the social impact of the expansion of coffee shops in the United States, and certain myths about the coffee trade, combining journalistic research with cultural observation.
It is the first work published by Taylor Clark, who worked for an alternative newspaper in Portland.
For readers interested in business history, consumer sociology, and popular culture around coffee.
