by Steve Martin, Gary Colleran · Financial Times Management · tapa blanda · ISBN 9780273675181
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«Sold!» is the sales manual by Steve Martin and Gary Colleran, published by Financial Times Management in paperback (160 pages, in English).
«Sold!» draws on a sales programme proven in large companies and develops a five-step method for building trusting relationships with the customer. It explains how to identify what the buyer truly values, offer it, and turn the opportunity into a concrete sale, simplifying the process until buying becomes easy.
Published in 2004 and placed in the business and economics category, within the field of sales. ISBN 9780273675181.
For sales professionals and any reader interested in improving their persuasion and closing skills.
Stephen Glenn Martin is an American comedian, actor, writer, producer, and musician. Known for his work in comedy films, television, and recording, he has received many accolades, including five Grammy Awards, a Primetime Emmy Award, and a Screen Actors Guild Award as well as nominations for eight Golden Globe Awards and two Tony Awards. Martin received the Mark Twain Prize for American Humor in 2005, the Kennedy Center Honors in 2007, the Honorary Academy Award in 2013, and an AFI Life Achievement Award in 2015. In 2004, Comedy Central ranked Martin at sixth place in a list of the 100 greatest stand-up comics.
