by Alecia Swasy · Crown · tapa dura · ISBN 9780812920604
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«Soap Opera: The Inside Story of Procter & Gamble» is Alecia Swasy's journalistic essay, published by Crown in hardback (378 pages, in English).
Journalist Alecia Swasy examines Procter & Gamble, one of the largest companies in the United States, and describes a corporate culture obsessed with control and willing to bend the rules for its own benefit. The book reveals the dirty tricks and the company's mindset.
First edition published in 1993. Includes bibliography (pp. 311-341) and index.
Aimed at a general audience interested in economics and business, the history of large corporations, and investigative journalism.
