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So You Want to Be Customer-Centric?

Negocios y EconomíaISBN | 9781463785147
So You Want to Be Customer-Centric?
So You Want to Be Customer-Centric?
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Product details

Pages: 100 pages
Author: Alain Thys
Publisher: CreateSpace Independent Publishing Platform
ISBN: 9781463785147
Format: tapa blanda
Language: en
Release date: 14/9/2011

ISBN: 9781463785147


Synopsis of So You Want to Be Customer-Centric?

En este libro, Alain Thys nos guía a través de 8 pasos para lograr relaciones rentables con los clientes, ayudándonos a superar los hábitos que impiden que las empresas se centren verdaderamente en el cliente. Con estudios de caso y las mejores prácticas de ejecutivos de C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International y el Foro Económico Mundial, este libro es una guía de acción ejecutiva para enfocar a las empresas en los clientes a pesar de las limitaciones presupuestarias, la política corporativa y los datos ambivalentes.



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