by Marcos Fernández Otero, Miguel Ángel Navarro Huerga · Editorial Universidad de Alcalá · tapa blanda · ISBN 9788415834359
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«Sistemas de gestión de relaciones con clientes en las empresas (CRM)» is the paperback manual by Marcos Fernández Otero and Miguel Ángel Navarro Huerga.
University textbook addressing CRM strategy from a comprehensive perspective: what it is, how it is implemented in companies, and how to manage real customer relationship management projects. Includes practical case studies based on the authors' experience and guidance for consulting and the technical application of these systems.
First edition published on 28 February 2014 in Spanish by Editorial Universidad de Alcalá; 217 pages, in the Textos Universitarios Tecnología collection.
For students of the Computer Engineering degree, Vocational Training cycles in Computing and Communications, consultants, and CRM project managers.
