by Andrew Campbell, Kathleen Sommers Luchs · tapa dura · ISBN 9788423412563
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«Sinergia estratégica: cómo identificar oportunidades» is the business essay by Andrew Campbell and Kathleen Sommers Luchs, published by Deusto in hardback.
The book examines how companies can identify and leverage synergies to optimize resources and capabilities and achieve a competitive advantage. It includes contributions from experts such as Ansoff, Itami, Buzzell and Porter, allowing deeper insight into business strategy.
Work published in 1995; 338 pages, text in Spanish. Hardback edition. ISBN 9788423412563.
Especially suitable for executives, consultants and business and economics readers interested in corporate strategy.
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