by Laura A. Liswood · Longman Higher Education · tapa dura · ISBN 9780887303463
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«Serving Them Right» is Laura A. Liswood's essay on customer retention, published by Longman Higher Education in hardback (180 pages, in English).
The work analyses how companies can retain customers beyond the initial sale. Liswood examines customer service, consumer satisfaction and loyalty, with practical recommendations aimed at marketing and sales professionals.
First edition published on 30 May 1990. The content is framed within customer service and consumer satisfaction, with particular attention to the US market.
Aimed at marketing and sales professionals, as well as business students and those working in customer service roles.
