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Services Marketing
by Christopher Lovelock · Pearson · tapa dura · 720 pages
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Pages: 720 pagesAuthor: Christopher LovelockPublisher: PearsonFormat: tapa duraLanguage: enRelease date: 25/7/2000ISBN: ISBN 9780130173928
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Synopsis of Services Marketing
Este libro de texto explora los conceptos y técnicas de marketing para una amplia gama de categorías e industrias de servicios, con un fuerte enfoque gerencial y estratégico. Incluye ejemplos del mundo real y aplicaciones prácticas, así como marcos conceptuales probados en el aula. Esta edición incluye lecturas y casos seleccionados para complementar los capítulos del texto.
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