by Stephen P. Bradley, Richard L. Nolan · tapa dura · ISBN 9780875848358
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«Sense & Respond» is the essay collection edited by Stephen P. Bradley and Richard L. Nolan, published by Harvard Business School Press in hardback, in English.
The book brings together essays by technology experts on how to capture value in the networked age and proposes strategies for detecting customer needs in real time and responding quickly through digital capabilities, with cases on virtual commerce, virtual organisations, telecommunications and the Internet.
Originally published in 1998. The volume includes bibliographic references and an index; the edition consists of 339 pages.
For executives and professionals interested in digital strategy, change management and leveraging technology in business.
