by Tim Hollis · University Press of Florida · tapa dura · ISBN 9780813032665
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«Selling the Sunshine State: A Celebration of Florida Tourism Advertising» is Tim Hollis's essay, published by University Press of Florida in hardback.
The book shows how tourism advertising sold Florida as a vacation paradise between 1920 and 1970, using brochures, postcards, souvenirs and photos from Tim Hollis's collection. Organised by tourist regions such as Miracle Strip, Big Bend and Gold Coast, it brings together nearly 500 colour images of campaigns and vanished attractions.
The work was published in 2008 and has 288 pages in English. Tim Hollis, a collector of Florida souvenirs, has written other books about American Southern culture.
Recommended for nostalgics of classic tourism, Florida residents and readers interested in the history of advertising.
