by Tamara Pfeffer · tredition · tapa blanda · ISBN 9783384312143
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«Scrum in der Medienindustrie» is a practical guide by Tamara Pfeffer on Scrum in the media industry, in paperback (464 pages, in German).
The work explains how to apply the agile Scrum framework to media projects, a sector subject to continuous technological changes. With examples and case studies, it describes techniques for organizing teamwork, raising product quality, and adapting quickly to the market, including its implementation in media companies.
Published by tredition in 2024. Subtitle: «Erfolgsgeheimnisse und praktische Anwendungen von Scrum».
Aimed at professionals, managers, and creatives in the media industry who want to incorporate agile methodologies such as Scrum into their projects.
