by Gloria Moles Palleja, Margarita Cogolludo Latorre, Jorge Amado Guirado · CISS · tapa blanda · ISBN 9788482351261
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«Satisfacción del cliente y calidad de servicios» is the business guide by Gloria Moles Palleja, Margarita Cogolludo Latorre and Jorge Amado Guirado.
It analyses how psychology and the social environment influence the perception of quality and customer satisfaction. The work offers a multidisciplinary, practical overview of service management, with tools and frameworks for companies to optimise customer care and strengthen their ties with consumers.
Fifth volume in the Asesorías collection, within the Gestión Empresarial line; published by CISS in 1996; 244 pages in Spanish.
Aimed at professionals and academics interested in business management, service administration and customer care.
