by Eva Sanz Valls, Gloria Moles Palleja · Editorial Ciss, S.A. · tapa blanda · ISBN 9788482351216
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«Marketing y comercialización de servicios» is the guide by Eva Sanz Valls and Gloria Moles Palleja, published by CISS in paperback (166 pages, in Spanish).
A practical work focused on service marketing within advisory firms and professional practices. It addresses how to improve the competitiveness and positioning of these businesses, with strategies oriented to the sales process, customer service and business management. Part of a series aimed at consultancy.
First volume of the «Asesorías» series, subtitled «Gestión Empresarial». First edition published in December 1996.
For consultancy students and professionals interested in applying marketing and sales strategies in advisory firms and practices.
