by Jorge Amado Guirado, Avelina Barja Rodríguez · PRAXIS · tapa blanda · ISBN 9788471977823
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This book is a comprehensive guide to analyzing clientele, researching their expectations and desires, and implementing quality commercial management. Aimed at professionals, it offers tools and techniques to improve sales management and marketing in the business environment. With 436 pages, it is an essential work for those looking to optimize their commercial management.
