by McKinsey & Company Inc., Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster · Wiley · tapa dura · ISBN 9781119281085
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In the thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving consistent sales growth. Based on discussions with global sales leaders, the book shares valuable lessons on overcoming challenges and maximizing opportunities in emerging markets through digital sales. You'll learn how to find growth in big data, develop the right 'sales DNA,' and improve channel performance. Sales leaders from Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth share their stories and case studies.
