by Renée Carton, Paul Chauchard, Jean Fiehl, Jean-Pierre Friedman, Françoise Gauquelin, Louis Puesnel, Gabriel Veraldi, Claude Vielfaure · FisicalBook · tapa blanda · ISBN 9788427109476
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«Saber persuadir» is the psychology essay by Renée Carton, Paul Chauchard and others, published by FisicalBook in paperback (279 pages, in Spanish).
A collective work examining persuasion as a psychological and social phenomenon. Its framework of understanding, knowing and acting applies to the individual, the group and the crowd, and analyses conversation, affectivity, suggestion, conviction, leadership, argumentation, discussion, decision, politics, advertising and sales.
Part of the «La psicología moderna» collection; translated from French by Carlos López de la Rica (original title: «Savoir persuader»); includes bibliography on pages 278-280.
For readers interested in social psychology, communication, leadership and persuasion techniques, with applications in sales and interpersonal relationships.
