by August Ferrer i Forns · La Llar del Llibre · ISBN 9788472794269
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«Relaciones públicas, empresa y sociedad: una apuesta por la comunicación» is the essay by August Ferrer i Forns, published in 1990.
The author analyses the role of public relations in business and its impact on society. Communication is presented as a strategic tool of corporate management, aimed at creating strong ties with the public. The work defends this practice as a commitment to communication and underlines its economic and social relevance.
The work has 117 pages, is written in Spanish and is classified under business and economics.
Aimed at students and professionals in corporate communication and public relations.
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