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Relaciones Públicas
by Edward L. Bernays, José Daniel Barquero Cabrero · Editorial Furtwangen · tapa blanda · 230 pages
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Pages: 230 pagesAuthor: Edward L. Bernays, José Daniel Barquero CabreroPublisher: Editorial FurtwangenFormat: tapa blandaLanguage: es-ESRelease date: 1/5/2008ISBN: ISBN 9788493634049
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Synopsis of Relaciones Públicas
Este libro es una introducción a las relaciones públicas como función directiva dentro de las organizaciones, con un enfoque en la ética de su práctica. Se destaca la importancia de la ética en la gestión de la comunicación entre organizaciones y el público para lograr una efectividad a largo plazo. El libro explora las nuevas fronteras de las relaciones públicas y el poder de cambiar cualquier cosa a través del arte de persuadir a la opinión pública.
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About the author
Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.
1891–1995Since 192836 titles published98 writing
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