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Edward Bernays
AuthorBooks · Second hand1891-1995
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.
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About Edward Bernays
Birth
1891
Death
1995
First book
1928
Years writing
98
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.
Edward Bernays is globally recognized as the father of modern public relations.
Born in Vienna, this influential author was a pioneer in the study of propaganda and public opinion.
Life magazine named him one of the 100 most influential Americans of the 20th century.
His seminal work, Propaganda, remains an essential text for understanding social communication.
His fascinating life and legacy were explored in the acclaimed BBC documentary, The Century of the Self.
