by Cristina Aced · Editorial Uoc · tapa blanda · ISBN 9788490292495
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Relaciones públicas 2.0» is the corporate communication manual by Cristina Aced, published by Editorial UOC in 2013 in paperback (240 pages, in Spanish).
It starts from the idea that what is not communicated does not exist to argue that organizations need a public relations strategy adapted to the digital environment, without giving up traditional media. It analyses the effect of social media on the internal and external areas of communication and proposes a comprehensive plan that combines 1.0 and 2.0, with practical examples.
It is volume 248 of the Manuales collection from Editorial UOC. The work offers complementary resources through the book's blog, which is updated periodically.
Aimed at communication professionals, press offices and public relations agencies that want to make the most of blogs, social networks and the internet in their work.
