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Relaciones públicas 2.0
by Cristina Aced · Editorial Uoc · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Cristina AcedPublisher: Editorial UocFormat: tapa blandaLanguage: es-ESRelease date: 22/2/2013ISBN: ISBN 9788490292495
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Synopsis of Relaciones públicas 2.0
En 'Relaciones Públicas 2.0', Cristina Aced explora cómo las organizaciones pueden gestionar su comunicación corporativa en el entorno digital actual. El libro analiza la influencia de los medios sociales en las principales áreas de comunicación, ofreciendo una estrategia para darse a conocer tanto en medios tradicionales como en la web social. Con ejemplos prácticos, esta obra es una guía esencial para entender y aplicar las relaciones públicas en la era digital.
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