by José María Ortiz Ibarz · Pearson Consumo · tapa blanda · ISBN 9788420530659
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«Refranes para ejecutivos», by José María Ortiz Ibarz, is a collection of sayings applied to business (Pearson Consumo, paperback, 113 pages, Spanish).
The author takes traditional Spanish sayings and moves them to the business field: each saying leads to a brief reflection on management, leadership and decision-making in the executive sphere. A short book that bridges popular culture and business management.
Published in 2000 in the Ideas con Inspiración collection, with a foreword by Eduardo Arbizu and an epilogue by Ignacio Bernabéu.
Aimed at executives, managers and professionals interested in business management and leadership.
