Rebelarse vende. El negocio de la contracultura

Synopsis of Rebelarse vende. El negocio de la contracultura

In 'Rebelarse vende', Joseph Heath and Andrew Potter analyze the counterculture and its impact on modern society. The book explores how rebellion has become a sign of differentiation and how the rebel consumer has emerged in this context. The authors examine the birth of the counterculture, its spirit contrary to norms, and how to reconcile with massification, transforming consumers into citizens. With clarity, it claims the need to worry more about issues of justice and equity to achieve authentic social advances.