by Edgardo Méndez, Martha Rivera · Tapa blanda · ISBN 9786073150835
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«Re Evolución Digital / Digital Re - Evolution» is the essay by Martha Rivera Pesquera and Edgardo Méndez Montero, published by Conecta in paperback (224 pp.).
Analyses the key transformations of the digital age and their impact on business, marketing and customer service. Defines digital media according to their role in commercial strategies and explains digital ecosystems for greater profitability. With a direct style, it addresses executives, salespeople, marketers and communicators.
Published in 2017; bilingual edition in Spanish and English.
Useful as a guide for those seeking to lead digital change in their companies.
