by Otis Baskin, Craig Aronoff, Dan Lattimore · McGraw-Hill Humanities/Social Sciences/Languages · tapa dura · ISBN 9780697201225
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«Public Relations: The Profession and the Practice» is the public relations handbook by Otis Baskin, Craig Aronoff and Dan Lattimore, in hardback.
This public relations handbook combines professional industry experience with academic theoretical reflection. It analyses technological change, diversity and the expansion of global markets, as well as their impact on the profession. Dan Lattimore joins as co-author with years of professional and teaching experience.
«Public Relations: The Profession and the Practice» is the fourth edition, published by McGraw-Hill Humanities/Social Sciences/Languages, in English and with 528 pages.
Aimed at university students and professionals seeking a comprehensive view of public relations.
