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Public Relations: The Profession and the Practice
by Otis Baskin, Craig Aronoff, Dan Lattimore · McGraw-Hill Humanities/Social Sciences/Languages · tapa dura · 528 pages
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Pages: 528 pagesAuthor: Otis Baskin, Craig Aronoff, Dan LattimorePublisher: McGraw-Hill Humanities/Social Sciences/LanguagesFormat: tapa duraLanguage: enRelease date: 1/7/1996ISBN: ISBN 9780697201225
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Synopsis of Public Relations: The Profession and the Practice
Este libro ofrece una comprensión profunda de la práctica de las relaciones públicas, combinando las experiencias de profesionales del sector con las perspectivas teóricas de académicos. Esta cuarta edición destaca por su cobertura actualizada sobre los cambios tecnológicos, la diversidad y la expansión de los mercados globales, analizando cómo estos factores impactan en la profesión. Con la incorporación de Dan Lattimore como coautor, la obra aporta una vasta experiencia profesional y años de docencia en el campo de las relaciones públicas.
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