by Frank Jefkins · Macdonald & Evans Ltd · libro de bolsillo · ISBN 9780712117494
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«Public Relations» is Frank Jefkins's public relations manual, published by Macdonald & Evans Ltd in paperback (288 pages, in English).
Reference work presenting the essential principles and practices of public relations: strategic communication planning, media relations and reputation management for organisations and institutions. Written for the business sphere, it brings together the discipline's basic concepts and procedures.
Third edition published in 1988, in the M&E Handbooks: Business & Management series.
Suitable for students and professionals in public relations, communication and business management.
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