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Professionelles Produktmanagement
3.8
TecnologíaISBN | 9783895782732
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Product details
Pages: 548 pages
Author: Günter Hofbauer, Anita Schweidler
Publisher: Publicis MCD Verlag,Germany
ISBN: 9783895782732
Format: tapa dura
Language: de
Release date: 21/4/2006
ISBN: 9783895782732
Synopsis of Professionelles Produktmanagement
Este libro aborda de manera sistemática y exhaustiva los factores de éxito relevantes en la gestión de productos. En su primera parte, explica los diversos aspectos y condiciones marco de la gestión de productos, mientras que en la segunda parte describe, en un modelo de referencia cercano a la implementación, el proceso central de la gestión de productos en 11 fases. Esta edición se dirige a economistas, ingenieros e ingenieros industriales en ventas y marketing, desarrollo de productos, compras y fabricación, así como a profesionales, principiantes y estudiantes.
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Günter Hofbauer
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Born in 19598 titles published
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