by Günter Hofbauer, Anita Schweidler · Publicis MCD Verlag,Germany · tapa dura · ISBN 9783895782732
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«Professionelles Produktmanagement» is the product management handbook by Günter Hofbauer and Anita Schweidler, published by Publicis MCD Verlag in hardback.
The work analyses the success factors of product management. The first part sets out the aspects and framework conditions; the second describes the process in eleven phases using a practical reference model. This edition addresses digitalisation, Industry 4.0 and the reduction of environmental impact with integrated product policy.
First edition published in April 2006. Full title: «Professionelles Produktmanagement: Der prozessorientierte Ansatz, Rahmenbedingungen und Strategien». Text in German, 548 pages.
Intended for economists, engineers and industrial engineers, students and professionals in marketing, product development, purchasing and manufacturing.
