by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker · Business Publications · tapa blanda · ISBN 9780256027006
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«Professional Selling» is the sales manual by David L. Kurtz, H. Robert Dodge and Jay E. Klompmaker, published by Business Publications in paperback.
«Professional Selling» explains how to work as a professional salesperson in different types of commercial situations and presents the keys to the sales process in a logical way. The book's approach is practical and real-world oriented: it uses real examples and situations to bring theory closer to the salesperson's daily work.
Third edition, published in 1982, in English, with 442 pages. The text includes bibliographic references and indexes.
Recommended for students of sales courses and for commercial professionals who need a practical and structured view of the sales process.
