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Professional Selling
by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker · Business Publications · tapa blanda · 442 pages
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Pages: 442 pagesAuthor: David L. Kurtz, H. Robert Dodge, Jay E. KlompmakerPublisher: Business PublicationsFormat: tapa blandaLanguage: enRelease date: 1/1/1982ISBN: ISBN 9780256027006
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Synopsis of Professional Selling
La tercera edición de 'Professional Selling' es una revisión de las dos ediciones anteriores. Los autores han intentado mantener el contenido y el formato conceptual que lo convirtieron en una selección de texto popular en el curso de ventas. Todo el material ha sido completamente actualizado (desde 1982). Además, se ha dedicado una atención considerable a promover la ventaja de 'Professional Selling' como el volumen más orientado al mundo real disponible. Personas reales y situaciones reales se presentan siempre que sea posible.
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