by Justo Villafañe Gallego, Norberto Mínguez Arranz · Ediciones Pirámide · tapa blanda · ISBN 9788436810042
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«Principios de teoría general de la imagen» is a manual by Justo Villafañe Gallego and Norberto Mínguez Arranz, published by Ediciones Pirámide in paperback.
The work proposes a method to define what an image is and to analyze any type of icon. It studies perception and representation, isolated images (photography, painting) and sequential ones (film, comics, television), and space, time, syntax and editing, with formulas for analyzing advertising, graphic narratives and informative images.
The work belongs to the Medios collection of Ediciones Pirámide; it consists of 376 pages and its first edition was published on October 4, 2002.
Aimed at a general and professional audience interested in communication, advertising, journalism and image analysis.
