by Ros Jay · Gestión 2000 · tapa blanda · ISBN 9788480887083
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«Prepare un buen Plan de Marketing» is the practical marketing guide by Ros Jay, published by Gestión 2000 in paperback (114 pages, in Spanish).
It starts from the idea that a good marketing plan is key to business success and proposes preparing it in a week. It explains how to research the market, the company, customers and products, set objectives, translate them into action plans, design strategies and apply the final plan.
It belongs to the «En una semana» collection, volume 1, within the «Habilidades directivas» line.
Aimed at business and economics professionals who want to organize their marketing plan in a week.
Entomology researcher, ORCID id # 0000-0002-9228-4754
