by Rowan Gibson · Gestión 2000 · tapa blanda · ISBN 9788480885034
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«Preparando el futuro» is the collection of articles coordinated by Rowan Gibson, published by Gestión 2000 in paperback (360 pages, in Spanish).
Articles by management thinkers such as Charles Handy, Stephen Covey, Michael Porter and C. K. Prahalad invite readers to rethink the future of business. Each text addresses an area: principles, competition, control and complexity, leadership, markets and the world, with alternative approaches for a transforming competitive environment.
The Spanish edition includes a foreword by Alvin and Heidi Toffler and is the 2nd edition. The English original, «Rethinking the Future», was published in 1996.
For executives, business leaders and strategists who want to rethink their business models and face a changing competitive environment.
