by Rowan Gibson · Ediciones Gestión · tapa dura · ISBN 9788480880473
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«Preparando el futuro» is the collective business work coordinated by Rowan Gibson, published by Ediciones Gestión in hardback (307 pages, in Spanish).
A collection of reflections from leading names in business management on how to anticipate change. Throughout its chapters it addresses principles, competition, leadership, markets, control and complexity, and offers keys to rethinking the rules of the game in the businesses of the future.
Foreword by Alvin and Heidi Toffler. Includes contributions from Charles Handy, Stephen Covey, Michael Porter, Peter Senge and Philip Kotler, among others. Edition published in 1997.
Aimed at professionals, executives and economics readers interested in the ideas of the great business management gurus of the late 20th century.
