by Muhammad Yunus · JC Lattès · tapa blanda · ISBN 9782709635509
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«Pour une économie plus humaine» is Muhammad Yunus's essay on social business, published by JC Lattès in paperback (305 pages, in French).
Muhammad Yunus, founder of Grameen Bank and Nobel Peace Prize laureate, presents social business: profitable companies that do not pay dividends but reinvest their profits in improving access, quality and price of their products. He analyses projects with Danone, Veolia and Adidas and the impact of the financial crisis on their strategies.
Work originally published in English as Building Social Business. The French edition, translated by Annick Steta and Béatrice Merle d'Aubigné, belongs to the Essais et documents collection.
Aimed at readers of social economy, impact entrepreneurship and sustainable development, and those seeking business models with a social purpose.
Muhammad Yunus is a Bangladeshi economist and statesman. Yunus pioneered the modern concept of microcredit and microfinance, for which he was awarded the Nobel Peace Prize in 2006. He is the founder of Grameen Bank and the first Bangladeshi to win the Nobel Peace Prize. Following the July Uprising, he was appointed as the 5th chief adviser of Bangladesh, the head of the interim government, serving from 2024 to 2026.
