Plan social media y community manager

Synopsis of Plan social media y community manager

This book explores the impact of social networks on today's society, from companies to institutions. It analyzes how social networks have evolved from being a simple game to an essential tool for communication and marketing. It highlights the importance of having a presence on the web 2.0 in order not to miss opportunities and connect with customers. The book also introduces the role of the community manager as the humanized voice of organizations in the digital environment, facilitating conversation with customers and users.