by Conrado Adolpho · Texto Editores · tapa blanda · ISBN 9789724744957
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This book presents to marketing professionals, administrators, entrepreneurs and students the steps to succeed in business strategies of all types, using the online environment. It shows how to transform the Internet into an efficient and profitable business tool. Through 100 case studies and numerous tools, it exposes the practical side of digital marketing, while still presenting in a didactic and complete way a new theory generated by the knowledge era and new information and communication technologies. An essential book for all those who work with marketing and communication and for all those who manage businesses in this medium.
