Orientación al mercado en los sistemas de gestión de las empresas de transporte aéreo

Synopsis of Orientación al mercado en los sistemas de gestión de las empresas de transporte aéreo

This book explores market orientation in the management systems of air transport companies. It analyzes how companies in the aviation sector can focus their strategies and operations on the needs and expectations of the market to improve their competitiveness and performance. Key factors influencing market orientation are examined, and management models adapted to the particularities of the air transport industry are proposed.