by Henry Chesbrough · Harvard Business Review Press · tapa dura · ISBN 9781422104279
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In 'Open Business Models: How to Thrive in the New Innovation Landscape', Henry Chesbrough explores how companies can thrive in the new innovation landscape by adopting open business models. The book offers a six-stage framework for business model development and addresses common challenges such as the 'not invented here' syndrome. With real-world examples, Chesbrough shows how companies can open their business models to access external technologies and commercialize their own intellectual property more effectively. This book is an essential guide for executives and managers looking to transform their business models in the age of open innovation.
