by Michael Bland, Maria Adelaide Namorado Freire · Editorial Presença · tapa blanda · ISBN 9789722310246
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«Novo manual de relações públicas» is the manual by Michael Bland and Maria Adelaide Namorado Freire, published by Editorial Presença in paperback (169 pp.).
It covers the basic principles of public relations and their application in corporate communication, paying attention to the relationship between organizations and publics. It includes guidance on press relations and event organization, and contextualizes these practices within the professional landscape of the late 1980s.
Subtitled «Estratégias e Práticas de Comunicação», this manual was originally published in 1989 and falls within the Business and Economics category.
For professionals and students of corporate communication seeking a historical and practical reference on public relations.
