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ISBN: 9780140091069
En este libro, Alfred P. Sloan, Jr., comparte sus experiencias y conocimientos adquiridos durante su tiempo en General Motors. Editado por John McDonald y Catherine Stevens, con un prólogo de John Egan, este libro ofrece una visión profunda de la gestión y el liderazgo en la industria automotriz. Originalmente publicado en 1963, esta edición de Penguin Business Library es un clásico de la gestión.
