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Music: The Business
3.9
Negocios y EconomíaISBN | 9780753539583
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Product details
Pages: 416 pages
Author: Ann Harrison
Publisher: Virgin Books
ISBN: 9780753539583
Format: tapa dura
Language: en
Release date: 7/7/2011
ISBN: 9780753539583
Synopsis of Music: The Business
Esta guía esencial y aclamada, ahora en su quinta edición revisada y actualizada, explica las posibilidades y los obstáculos de la industria musical británica. Abarca desde los avances en los nuevos medios, la privacidad, el patrocinio y el muestreo (sampling), hasta el papel expansivo de Internet y el dominio de la música digital. Basándose en su amplia experiencia como abogada de medios, Ann Harrison ofrece una opinión experta y única sobre los acuerdos, los contratos y el negocio en su conjunto. El libro incluye estudios de casos detallados de grandes estrellas como Robbie Williams y Elvis Presley, convirtiéndose en una lectura indispensable para cualquier emprendedor musical.
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About the author
Ann E. Harrison
Ann E. Harrison was the 15th Dean of the Haas School of Business at the University of California, Berkeley, and the second woman to head the top-ranked business school. Dean Harrison is an economist and one of the most highly cited scholars on foreign investment and multinational firms.
Born in 200013 titles published
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