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Hamelyn

Moda y visual merchandising

Negocios y EconomíaISBN | 9788425227226
Moda y visual merchandising
Moda y visual merchandising
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Product details

Pages: 192 pages
Publisher: Editorial GG, SL
ISBN: 9788425227226
Format: tapa blanda
Language: es-ES
Release date: 3/10/2014

ISBN: 9788425227226


Synopsis of Moda y visual merchandising

Este libro explora la especialidad del visual merchandising, que fusiona la marca, el consumidor, el producto y el entorno. A través de un análisis de la exposición de productos en el punto de venta, se explica la base teórica del merchandising visual en la moda, detallando técnicas y aspectos clave. Se abordan tanto el diseño conceptual de displays como su materialización, ofreciendo información esencial sobre fuentes de inspiración visual, creación de relatos, puntos de contacto en tiendas y preferencias del consumidor. Incluye entrevistas y ejemplos de trabajos exitosos de visual merchandisers destacados.



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Sarah Bailey

Sarah Bailey

Australian novelist

55 titles published
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