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by Matt Haig · Kogan Page · tapa blanda · 226 pages
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Este libro explora el auge del marketing móvil, utilizando SMS para comunicarse directamente con los clientes. Matt Haig examina el potencial de este medio, ofreciendo lecciones de líderes de marcas globales sobre cómo tener éxito en el canal móvil. Se discuten estrategias para maximizar su uso y evitar abusos, asegurando campañas efectivas. El libro es una guía esencial para empresas que buscan aprovechar las oportunidades únicas que ofrece el marketing móvil.
Matt Haig is an English author and journalist. He has written both fiction and non-fiction books for children and adults, often in the speculative fiction genre.
