by Francisco José Sarabia Sánchez · Pirámide · tapa blanda · ISBN 9788436813425
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This book offers a comprehensive guide to research methodology in marketing and business management. It explores qualitative and quantitative methods, information sources, surveys, questionnaires, and the construction of scales. It is ideal for consultants, market research technicians, academics, and students interested in improving their methodological designs and understanding the basics of scientific work in the business field.
