
by Germán Sierra Anaya, Manuel Rey Moreno · Universidad de Sevilla · tapa blanda · ISBN 9788468967332

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This book offers a detailed analysis of the evaluation and management of tourism quality in Cartagena de Indias. Through rigorous research, the authors explore the key factors influencing the visitor experience and propose methodologies to measure and improve service standards in one of Colombia's most iconic destinations. It serves as a fundamental reference for academics, tourism professionals, and public managers interested in sustainable development and destination competitiveness.

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