by Leslie Pockell, Adrienne Avila · Tapa blanda · ISBN 9780446535434
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«MBA in a Book» is the business, sales and leadership manual by Leslie Pockell and Adrienne Avila, published by Business Plus (in English).
It brings together in three sections the fundamentals of business, sales and leadership from influential thinkers and entrepreneurs: business theory and practice, advice on investment, management, marketing and success, and sales techniques with observations for the daily exercise of leadership.
The full title is «MBA in a Book: Fundamental Principles of Business, Sales, and Leadership»; it was published on 26 March 2009.
For professionals in training and readers looking for a foundation of business knowledge without needing to take an MBA.
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