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Marketing turístico
4.4
Negocios y EconomíaISBN | 9788480041041
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Product details
Pages: 840 pages
Author: Fernando Muñoz Oñate
Publisher: EDIT.UNIV.RAMON ARECES
ISBN: 9788480041041
Format: tapa blanda
Language: es-ES
Release date: 1/6/1994
ISBN: 9788480041041
Synopsis of Marketing turístico
Este libro de Fernando Muñoz Oñate abarca los conceptos básicos del marketing turístico, incluyendo aspectos como el establecimiento de precios, la confección del producto turístico y su distribución. Se mencionan sistemas de franquicia, la multipropiedad y los sistemas globales de distribución. Es una obra de referencia para el estudio del marketing en el sector turístico.
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