by Fernando Muñoz Oñate · EDIT.UNIV.RAMON ARECES · tapa blanda · ISBN 9788480041041
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«Marketing turístico» is a tourism marketing textbook by Fernando Muñoz Oñate, published by Editorial Centro de Estudios Ramón Areces in paperback.
The book develops the fundamentals of tourism marketing: pricing, tourism product design and distribution. It pays attention to franchises, timeshare and global distribution systems, and includes topics that other textbooks often overlook.
This work is written in Spanish, belongs to the Tourism Studies Collection and was published in 1994.
Aimed at tourism students and industry professionals seeking a comprehensive view of marketing applied to tourism activity.
