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Second life
Marketing to Moviegoers
by Robert Marich · · 318 pages
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Pages: 318 pagesAuthor: Robert MarichPublisher: Publisher to be confirmedFormat: PaperbackLanguage: enRelease date: 1/1/2009ISBN: ISBN 9780809328840
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Synopsis of Marketing to Moviegoers
Este libro es una guía de estrategias y tácticas de marketing dirigidas a la industria cinematográfica. Cubre temas como la estrategia creativa, la investigación de mercado, la publicidad en medios pagados, los acuerdos promocionales, la colocación de productos, la comercialización de licencias, la publicidad, la distribución a los cines, la exhibición, los estudios principales, los distribuidores independientes y las películas en idiomas extranjeros.
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