by Richard Hadler · RJH Publishing · tapa blanda · ISBN 9781739782016
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«Marketing. The Bottom Line» is Richard Hadler's marketing essay, published by RJH Publishing in hardback, with 210 pages and text in English.
The book argues that corporate marketing is trapped in the confusion of the 'digital everything' and must regain strategic weight. Richard Hadler, a former salesperson sceptical of marketing, proposes moving from a cost centre to a profit engine with practical, jargon-free strategies to improve the discipline's performance and impact.
Subtitle: «Moving marketing from a perceived cost centre into a strategic driver of profit». Publication date: 15 February 2022. Categories: business and economics, marketing, sales and entrepreneurship.
Work aimed at marketing and sales professionals, as well as executives who want to strengthen the strategic role of marketing in their organisations.
